News & Events

AI, Omnichannel Marketing, and Summer Slumps Kate Dunn A few months ago, I asked for questions on LinkedIn to fuel an article. I'm a little late for the Summer Slump question but slumps can happen at different times in the year so hopefully this answer will help next time you feel yourself heading into a slump. 1) How are small businesses using AI in their sales efforts? Here is a short list of things I have seen with my coaching clients: Identifying search terms – Reps can use AI engines to identify common SEO search terms for services like signage, direct mail, and omnichannel campaigns. Common search ...

Cyber Habit #3 Not responding to threats in emails Any legitimate service you might have would never send you an email threatening to close your account with only a few hours' notice. Scaring people into action is a hacking method, and it works. Even if an email sounds threatening and calls for immediate action, take a little time to think. Remember the first two habits? If you believe an urgent-sounding email to be legit, type in the correct website URL in your browser and access your account from there. Never follow links in such emails. Watch video steven@strooh.com

Sally Cooper Smith is the President and Creative Director of Cooper Smith and Company and Coordinator of the 2023 Marketing Program for RMX.

Marigold: September's Color of the Month Steven Strooh, September 5, 2023 September heralds the fall, as does Pattern Designs with their color of the month, Marigold! The Radiant Marigold Marigold is a radiant, warm color in the spectrum between yellow and orange. that glows like the last rays of sunshine on the skin or a glowing fire. It illuminates pattern designs in many ways, from noble and cozy to energetic and fiery. The effect of marigold in a design depends on the colors it is combined with and the application. For example, when paired with neutral colors like white or black, marigold can create a sense of warmth and sophistication. ...

Winners of Women In Wide Format Awards 2023: Kathy Moylan By Adrienne Palmer BIG PICTURE SEPTEMBER/OCTOBER 2023 KATHY MOYLAN CEO A&I AP: You have been in the industry for 40 years, starting out working for your parents at their reprographic shop. How has this vast experience shaped your current role? KATHY: My parents have shaped me into the person I am today. They are the two most influential people in my life, and they are still with me as a steady support foundation even today. Working at my father’s shop taught me to have strong moral values, personal responsibility, honesty, and trust. He showed ...

A Script for Rounding Corners for Continuous Cutting Steven Strooh, August 2023 A time-saving tool to smooth rounded corners ACM boards, or aluminum-clad PVC, also known as Dibond, E-Panel, Alupanel, MaxMetal, etc., are used in most RMX Network facilities as a printing or mounting medium. One of the hazards experienced in cutting boards to shape is the corners can become painfully sharp, ripping clothing and packaging and even causing serious cuts. To avoid this, prepress spend valuable time creating rounded corners with a very small radius (0.05 pt) so that the corners will not be as lethal. Illustrator (or Onyx) ...

Having a hard time finding, recruiting, and retaining talented employees? Check out this video with Kevin McBroom (Martin Signs) and his insights on company expansion and fostering an exceptional team.

Cyber Habit #2 Being extra careful about attachments in email #1 Fake links come in many forms. Sometimes they look like legitimate web URLs, but when you hover over them with your mouse, another URL is displayed. So even if a link in an email claims it will take you to amazon.com – hovering over it might reveal another URL, which is where you’re really going. Sometimes web URLs or even the sender’s email address have tiny errors in them. It could be Amaz0n.com or even amason.com – simply to trick you into trusting that the email is legitimate and that you have nothing to worry about. Watch video steven@strooh.com

Here's an interesting article from strategy+business about what younger generations (Zs and Millennials) want from their employers. Most business owners I work with are Boomers or from the Xs. They need help to balance what has worked in the past with the needs of younger workers. According to PwC’s Global Workforce Hopes and Fears Survey 2022, the biggest priorities for younger workers are training, development, flexibility, autonomy, and transparency on social issues. Younger workers want development, not just training, and they expect it to be ongoing. They are far more likely to be concerned about employers not teaching them the relevant technical ...

Cyber Habit #1 Being extra careful about attachments in email #1 Phishing emails have either fake links or malicious attachments. If you get an email from an unknown sender with an attachment, chances are it could be malware. You should also think twice before opening attachments from known senders . Watch video steven@strooh.com