The "I want to speak with everyone" marketing approach blows your budget by not truly reaching anyone.
This makes pinpointing your target audience and creating an audience persona is a crucial.
Understanding your audience requires a deep dive into their needs, motivations, and pain points, including analyzing the journey they'll take to recognize the value you offer.
Before any marketing initiative, take this information and incorporate it into your strategies.
Narrowing down your audience enables your team to focus on presenting your services exclusively to those who genuinely need and want them.
Check out this STP Marketer's Guide from Hubspot for more!
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