Probably The Most Perfect Definition of Marketing...

By Julie Miller posted 04-08-2019 08:57

Do yourself a favor and read this article about marketing. A fairly long article, but they do you the favor of summarizing the quick takeaways at the beginning:
  • At a fundamental level, marketing is the process of understanding your customers, and building and maintaining relationships with them.
  • Marketing is the key to an organization’s success, regardless of its size.
  • There are several types and sub-types of marketing, digital and offline. You should determine and pursue the ones that work best for you.
  • Marketing and Sales teams need to have a unified approach. Automation helps them work towards the same goals.
The author of this article goes on to explain that marketing has a ...well, a marketing problem. 

If you're trying to determine if you need marketing guidance, read this article and you'll be able to make some critical decisions about your business.