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that gives you four reasons to decrease your email frequency. Most subscribers to emails are much more sophisticated these days and expect--quite possibly--demand personalized brand experiences. That's the reason why marketers need to tailor their frequency based on individual engagement and preferences. Most marketers know the value of not over emailing, but many still continue to over-email, resulting in subscriber dissatisfaction. This alone is a good reason to think twice before sending out those emails--less really can be more!