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New Keypoint Intelligence Director of Wide-Format

By Julie Miller posted 03-18-2019 14:55

  
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Eric Zimmerman was named Director of Wide-Format Advisory Service at Keypoint Intelligence of Weymouth, Massachusetts. 


Zimmerman has more than 20 years’ experience in the wide-format market, specializing in consultative, solution-based sales, marketing, and product development, according Keypoint. After spending eight years of successfully operating his own sign business, SSB Sign Design, he took a role as the regional manager of Southern California at Signarama. Since 2011, Zimmerman has held positions with Roland DG, where he was most recently general manager of that company’s sign business development unit.

Keypoint notes that when it comes to his new position, Zimmerman’s strengths including competitive analysis; market trends analysis; product and brand development; and industry and technology research.

For more information, click here. 

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