Check out
this article that details some of the fundamental ways you can start to warm up a cold prospect. And they do go cold for many reasons--they've either lost interest or they simply forgot you were there. That doesn't mean you can't get them interested again. Here's a summary of this article that may acquaint you with some follow-up tactics to put some life into cold prospects:
- Review your previous point of contact
- Make your message more relevant
- Timing is everything
- Try a different way to communicate with them
- Listen...listen...listen