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Testimonials Are Your Bread and Butter

By Julie Miller posted 03-07-2019 14:29

  
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Take a look at this article that details why testimonials and case histories are the "bread and butter" of B2B companies. Testimonials build trust and, therefore, build business. Customers don't want to be sold, they want balanced and unbiased feedback from people they can relate to in the real world. They also want concrete figures and the results that go with them. This article helps you gather testimonials and case histories so you can convey them to your prospects. And when you ask a customer for their opinion, it solidifies your standing with them as well.
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